Pre-emptive Customer Support
A large percentage of what most customer support departments do is help customers with the same 5-10 issues for each product. What if you offered a free online course to customers up front to cover those 5-10 problems? Customers will then know how to prevent those problems. You will save money in the long run, because your customers will not be taking up the customer support resources.
More importantly, a better educated customers are better prepared customers, which will ultimately make them more satisfied customers. Also, customers do not look forward to calling the customer support line. A customers that knows how to use and maintain a product when they buy it will be much less likely to become frustrated. Therefore an educated customer will have a more brand loyalty.
Click here to return to the You University Home Page