Mail Order Companies and Online Courses
Internet and mail order companies sell physical items. But in many disciplines, the knowledge to use the items is more critical to success than the physical tools themselves. These companies have this knowledge in-house, but few mail order companies treat their expertise as an asset. Very few sell or profit from their knowledge assets. Until now, they have not had a cost-effective way to sell it.
Now with You University and online courses, mail order companies can sell both physical items and the knowledge to use them.
For example, a mail order company specializing in garden supplies knows that a thriving garden is created more by the knowledge and expertise of the gardener, than the tools he or she used. Any good garden supply store has this knowledge in the form of their employee’s expertise. What they lack is a way to efficiently distribute, and thus profit from, this knowledge. Now, with inexpensive online courses, they can do just that. They can create a range of courses for novice gardeners to advanced courses for niche customers, such as rose gardeners.
Creating a more educated customer has other benefits as well. Educated customers are more likely to be successful and continue any pursuit. As they increase their knowledge, customers will eventually need more supplies. Thus, online courses lead to more sales in the future. Also, a customer who has been educated by an organization will tend to feel like a member of that community, and therefore, will likely spend money there.
Now with You University and online courses, mail order companies can sell both physical items and the knowledge to use them.
For example, a mail order company specializing in garden supplies knows that a thriving garden is created more by the knowledge and expertise of the gardener, than the tools he or she used. Any good garden supply store has this knowledge in the form of their employee’s expertise. What they lack is a way to efficiently distribute, and thus profit from, this knowledge. Now, with inexpensive online courses, they can do just that. They can create a range of courses for novice gardeners to advanced courses for niche customers, such as rose gardeners.
Creating a more educated customer has other benefits as well. Educated customers are more likely to be successful and continue any pursuit. As they increase their knowledge, customers will eventually need more supplies. Thus, online courses lead to more sales in the future. Also, a customer who has been educated by an organization will tend to feel like a member of that community, and therefore, will likely spend money there.